The 3 Main Reasons Why Article Marketing Fails

By Sylviane Nuccio

Article marketing is all about numbers. The more articles you write the more chance you get to create a great source of success with lots of traffic and ultimately sales. Unfortunately some people find it hard to be able to maintain a regular flow of articles which will keep their article marketing campaign alive and well. As a matter of fact, there are three main reasons why some people have such a hard time, and this article will reveal them to you.

1) Lack of ideas to write about

Not knowing what to write about is probably the number one reason why some marketers find it hard to keep an article campaign going. If you don’t know what to write, it will be very tough for you to be able to submit a number of articles week in and week out.

The best and easiest way to be able to write articles in “any” niche is to do research on the subject and become educated about it as much as you can. If you don’t, you will most likely never be able to write series of articles for your article marketing campaign.

2) Not submitting articles on a regular basis

Being consistent with your article submissions is a MUST. If you write 5 articles and then wait to see if it’s working, it simply won’t. It just doesn’t work that way.

You are not going to see constant results without constant submissions.

Your articles don’t have to be perfect all the time, but they have to be submitted all the time. If you don’t write and submit on a regular basis, nothing will happen for your article marketing campaigns.

3) Not understanding what article marketing is really all about

An article campaign is not an overnight result kind or marketing strategy. Even if you were able to release a large number of articles at once, you might not necessarily see results overnight, because, as a matter of fact, an article campaign works better with fewer articles released on a regular basis then all at once in mass. Regular submittal basis is the key.

The goal is not to write a hundred articles all at once and then not doing anything else for the rest of the year. The goal is to write 3-8 articles per week, every week. If you do this, you will start seeing some positive results in your article marketing campaign.

It will take 3-6 months to see those results, but when you will see them, you will not regret all the efforts that you have put in for a minute.

Sylviane Nuccio is an article marketing expert at Wealthy Affiliate, the internet marketing university, number one online internet marketing education program.

Want to take a tour Of WA and grab a FREE copy of Sylviane’s FREE writing tutorial? Go to affiliate success methods and do it all for free now!

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Article Marketing 101: The Perfect Author Resource Box

By Christopher Knight

If you want to really make your article “SELL” then you’ve got to craft the perfect RESOURCE BOX. This is the “author bio” that is below your article body and it’s also known as your “SIG” (short for SIGnature).

Here are the essential items that should be in your RESOURCE BOX:

• Your Name: You’d be amazed at how many folks forget to include their name in the RESOURCE BOX. Your name and optional title should be the first thing in your resource box.
• Your Website Address: in valid URL form. Example: http://Your-Company-Name.com/
• Your Elevator Pitch: This is 1 to 3 sentences that encapsulates the essence of what makes you and your offering unique. Also known as your USP (Unique Selling Proposition).
• Your Call To Action: You’ve got them warmed up and now it’s time to lead them to BUY from you or visit your website. This is where you “Ask For The Sale.” Best to only give (1) specific call to action.

Here are some optional items you could include in your RESOURCE BOX:

• Your Ezine Subscription Address: While getting your interested visitor to surf your website is nice, capturing their email address can help you begin the confidence/trust process. If you’re going to do this strategy, include a URL for your ezine subscription address and do not use an email address for the “join” address.
• Your Contact Information: Such as your business phone number or how to reach you for interviews or your press/media kit. Keep in mind that article marketing is a timeless strategy and you may not have an easy ability to retract what you put in your article once it hits major distribution.
• A Free Report: This could also be part of your call to action or your free bonus report that further enhances your credibility as the expert on the topic of your article.
• Your email autoresponder: I’m not a big fan of this strategy due to the fact that spammers will text-extract your autoresponder address and add it to their spam list. Perhaps this strategy was best for the 1990’s and has now run its course.
• An anchor URL that is related to one keyword or keyword phrase that you want to build SEO strength for. Example: if I wanted to build search engine relevance/strength for the term “Article Marketing,” I’d link up that term in my resource box to my website. This is an intermediate to advanced level strategy and should not be abused by over-doing it. Keep it simple.

What NOT to include in your RESOURCE BOX:

• A listing of every website you own. There is no faster way to dilute your credibility than by posting a half dozen irrelevant URLs that have nothing to do with each other. Best to only post ONE URL that is related to the topic of your article.
• A listing of every accomplishment you’ve achieved to date. No one cares. Keep your resource box brief and to the point. Yes, your resource box should be benefit oriented so that the reader finds value in reading it rather than your ego being justified.
• Advertisements or pitches for products that are not relevant to the topic of your article.
• Keep the size of your resource box so that it’s no larger than 15% of your total article size. Too often I see resource boxes that are 50% of the size of the total article and this is abusive.

Your Perfect Resource Box Conclusion:

The BODY of your article is where you “GIVE” and the RESOURCE BOX is where you get to “TAKE” for your article marketing gift of information. The resource box is the “currency of payment” you receive for giving away your article. Be sure to include your name, website address, your unique selling proposition as briefly as possible and a simple call to action.

About The Author:

Christopher M. Knight invites you to submit your best quality original articles for massive exposure to the high-traffic http://EzineArticles.com/ expert author community. When you submit your articles to EzineArticles.com, your articles will be picked up by ezine publishers who will reprint your articles with your content and links intact giving you traffic surges to help you increase your sales. To submit your article, setup a membership account today: http://EzineArticles.com/submit/

(c) Copyright – Christopher M. Knight. All Rights Reserved Worldwide.

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